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Summer Professional Development Courses

CSPD 209: Graphic Identity $430.00

Course Description

Creating an identity for a company is more than designing a logo in black and white and color. Developing a successful corporate identity and applying it to our current culture of consumption and need for instant gratification is harder than ever before. A company's image must be engaging and constantly break through a lot of noise and elevate it’s messaging into an entirely cohesive experience. Strong marketing campaigns cross over from print, to digital, to environmental and back again. Developing a company’s image requires a deep knowledge of your audience and competition, the market in general, tactics, psychology, awareness, intuition, flexibility, and courage. This course will push you to break boundaries to create impactful, meaningful work that resonates. Prerequisite: Basic InDesign / Photoshop experience

CSPD 211: Digital Design $430.00

Course Description

The visual and functional future of mobile advertising is wide open, and the impact savvy designers can make is significant. This class will explore the interactive capabilities of different devices and how to best communicate interactive ideas for specific devices. Business aspects of new technologies and possibilities for monetizing mobile ideas with advertising will also be covered. Plus students will make some killer pieces for their interactive design portfolios. Basic InDesign / Photoshop experience Note: No class on Tuesday July 4.

CSPD 300: Photoshop I $645.00

Course Description

This class is designed to teach the basic skills needed for using Photoshop. Students will be introduced to the function and basic control of Photoshop’s versatile toolbox. Hands-on assignments will be given in class. No Photoshop experience needed to attend this class. Students are required to bring a USB or Flash drive to class. Prerequisite: basic computer experience Note: No class on Tuesday July 4.

NCPD 112: Creative Marketplace $75.00

Course Description

Storytelling is a great way to connect with your customers, but you cannot be everything to everyone. Your story needs to connect your customers to your bottom line. In this half-day workshop, attendees will explore the art of storytelling in small business and how to develop an authentic story that communicates your brand and connects to customers’ purchasing decisions and brand loyalty. Instructor: Jennifer Dodson is the Chief Creative Officer at Adashmore Creative, a marketing and branding company she founded in 2010. She earned two bachelor degrees from Towson University in Mass Communication and Art before attending MICA for the Masters of Professional Studies Business of Art and Design program.

NCPD 113: Creative Marketplace: Finding Your Niche with Storytelling $75.00

Course Description

Storytelling is a great way to connect with your customers, but you cannot be everything to everyone. Your story needs to connect your customers to your bottom line. In this half-day workshop, attendees will explore the art of storytelling in small business and how to develop an authentic story that communicates your brand and connects to customers’ purchasing decisions and brand loyalty. Instructor: Jennifer Dodson is the Chief Creative Officer at Adashmore Creative, a marketing and branding company she founded in 2010. She earned two bachelor degrees from Towson University in Mass Communication and Art before attending MICA for the Masters of Professional Studies Business of Art and Design program.

NCPD 208: Production for Photography and Video $150.00

Course Description

This seminar will introduce students to how a professional photo shoot is planned and executed. Topics such as usage, models, releases, location scouting, Hair, makeup and wardrobe resources and pricing, scheduling, data storage, digital file delivery and and more will be covered. Taught by a veteran Photography professional with 25 years of planning and production worldwide. Prerequisite: Knowledge of camera and basic Photoshop skills

NCPD 209: Introduction to Photoshop/Illustrator/InDesign $200.00

Course Description

This introductory seminar exposes students to the three applications widely used by professionals today in Photography, Illustration, Graphic design, Technical drawing, Animation and Motion Graphics. Various kinds of artists can take this seminar to better understand the best practices for: basic preferences, color settings, printing, digital output and simple tips helpful in using the Creative Suite. This course is an overview of the capabilities of the software and requires no prior use. Prerequisite: basic computer experience Note: Students should bring a USB flash drive to transport their works to and from class.

NCPD 212: Illustrator $340.00

Course Description

This seminar will introduce beginning students to the vector-based application widely used by professionals today in illustration, graphic design, technical drawing, animation and motion graphics. Learn the basics: how to set up art boards, draw shapes and lines, use the pen tool and work with color and gradients, fills, strokes and type effects. Best practices will be covered in working, managing and saving and exporting Illustrator files. Prerequisite: basic computer experience Note: Students should bring a USB flash drive to transport their works to and from class.

NCPD 214: Photoshop and the Web $150.00

Course Description

This introductory course includes Photoshop basics, color correction, retouching, layers and more- as they apply to use on the screen, tablet and phone. Extensive coverage in file prep and formats for email campaigns, web sites, backgrounds, transparency, and animations will be covered as well as best practices for predictable output in Photoshop. Prerequisite: basic computer experience Note: Students should bring a USB flash drive to transport their works to and from class. Prerequisite: basic Photoshop experience Note: Students should bring a USB flash drive to transport their works to and from class.

NCPD 215: InDesign for Print $170.00

Course Description

This introductory seminar examines the capabilities of this popular document and design program, covering how to create designs for print. Students will create brochures, business cards, and traditional promotional materials. Print production and specs for the Printing Industry will be also covered. Students will learn through lecture, assignments in class with critique and homework. Prerequisite: basic computer experience and typing skills Note: Students should bring a USB flash drive to transport their works to and from class.

NCPD 216: InDesign for Web $170.00

Course Description

This seminar will focus on using InDesign to specifically create interactive documents. Creation of documents such as mobile ads, PDFs, emails and forms for tablet and screen will be explored. This course is perfect for those who are familiar with using InDesign for print and would like to further explore it’s capabilities for the digital space. Students will learn through lecture, assignments in class with critique and homework. Prerequisite: basic computer experience and typing skills Note: Students should bring a USB flash drive to transport their works to and from class.

NCPD 217: Introduction to UX $95.00

Course Description

This class offers an introduction to the principles of user experience (UX) vital in today’s tech-focused marketplace. Students learn the basics of creating prototypes, wireframes and mockups, as well as basics of job estimation, resource allocation and project management. These two days are a sneak peek for newcomers into the dynamic nature of UX design today. All levels welcome.

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